The New Economy
The crux of our new multimedia economy has less and less to do with traditional markets and more and more to do with online markets. While the transition from brick-and-mortar businesses to digital pixels will never be complete — after all, we are social creatures — more and more the Internet will become the de facto platform for profiling and finding goods and services. Indeed, the marketing resource par excellence, Marketing Sherpa, has predicted online markets and search will be the most desired marketing fields in the coming years.