Article Submissions For Link Building
You likely will have already heard a little bit about link building. Link building (just to reiterate) is one of, if not the most important method of improving your websites search engine rank – also known as search engine optimization. Dedication to a good link building campaign can reap a huge harvest in traffic and visitor volume.
One of the things you need to consider when link building is the quality of the links to your site. For example, 1000 links from one page of an unrelated, poor quality site will do little to enhance your own sites search engine ranking. One of the best methods in getting good quality links to your site is article marketing.
So what then is article submission? The basic breakdown is that you write an article (or have someone write one for you) and submit the article to any number of article directories scattered around the web. At the bottom of each article there is a box containing information about the author where you can put a link back to your own website.
Article Submissions Benefits
Article submissions are a widely used method of advertising and link building as well. There are a variety of different benefits that can be linked to article submissions.
If you’re not sure that this is a top method for you, let’s take a closer look at some of the main benefits that you can experience by using article submissions for link building.
Reason #1 – Building Up Your Name
As your articles find their way all over the internet, people will start to recognize your name. With time, depending on the quality of your articles, people will start to think of you as an expert in your field, which will make each subsequent article more influential as people look to you for quality information.
You’ll find that in order to convert visitors to customers, they will have to trust you. If you can build up that trust before they even visit, you’ll be more likely to make the sales you want to.
Reason #2 – Advertise For Pennies
Aside from producing link popularity, your articles will also be directly read by potential customers. In this way people may click directly on the link at the bottom of each article to go straight to your site, rather than having arrived via the search engines. In this way each article is like a long winded advertisement for your site. The more people publish your article, the more places you are advertising.
Number three benefit – A superb method of marketing
Aside from being submitted to article directories, your article will then find its way into all kinds of places. People will republish them in ezines, blogs, static sites and more – all of which will continue to brand you and your site, as well as providing backlinks. The more your article grows, the better for you and your marketing efforts.
How Article Submission Builds Your Links
Aside from the other great reasons to submit articles that we’ve covered, as we mentioned earlier, the main one is of course to build your link popularity. The main way this is achieved is through including a link at the end of your article in the area commonly referred to as the ‘resource box’. This area generally contains some brief information about the author and of course a link to their website.
Also, if other people decide to use this article, they have to include the resource box, building up links in other places as well. You’ll find that this method of link building can result in your links getting out all over the web.
So in summary, article submission builds up links, it brands you and your website, and it provides direct advertising for your site. What more reason do you need to get started with this excellent method?
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